LinkedIn Growth · 6 min read

How to make a LinkedIn carousel (free, in your brand)

Carousels are one of the most engaging formats on LinkedIn — they’re swipeable, they hold attention, and LinkedIn gives them a dedicated document viewer. The catch has always been making them: most guides send you to InDesign or a fiddly slide template. Here’s the faster way.

What a LinkedIn carousel actually is

A “carousel” on LinkedIn is just a PDF uploaded as a document post. Each page becomes a swipeable slide. That means the whole job is: make good slides, export one PDF, upload it.

The right size and slide count

Build slides at 1080×1350 (portrait 4:5) — it fills the most of a phone screen. Aim for 6–10 slides: a cover, a handful of body slides with one point each, and a closing call-to-action.

Make one in six steps

Start from one strong idea — a lesson, a framework, a myth to bust. One idea per carousel.
Write a cover slide that promises a payoff (“5 mistakes that killed my first launch”).
Break the idea into one point per slide. Short headline, one or two supporting lines. No walls of text.
Design each slide at 1080×1350, in consistent colours and one font, with your logo small in the corner.
End with a call-to-action slide — follow, comment, or a link.
Export all slides as a single PDF and upload it as a “document” post.

The shortcut: generate it on-brand

Designing eight slides by hand is the slow part. PersonaLink takes a topic or an existing post, writes the carousel copy in your voice, lays out every slide in your brand colours, logo and font, and hands you a ready-to-upload PDF — so the only manual step left is hitting “Add a document” on LinkedIn.

A few rules that make carousels work

One idea per carousel. One point per slide. A cover that promises something specific. Consistent colours so it reads as yours. And a real call-to-action at the end — the swipe-through is wasted if you don’t tell people what to do next.

FAQ

What size should a LinkedIn carousel be?

Portrait 1080×1350 (4:5) is the best choice — it fills the most of a phone screen. You upload it as a PDF “document” post, and LinkedIn turns each page into a swipeable slide.

How many slides should a LinkedIn carousel have?

Six to ten is the sweet spot: a cover, four to eight body slides, and a closing call-to-action. Fewer than four feels thin; more than ten and people swipe away before the payoff.

How do I post a carousel on LinkedIn?

Export your slides as a single PDF, then on LinkedIn click “Add a document”, upload the PDF, give it a title, and publish. LinkedIn renders it as a swipeable carousel in the feed.

Make a carousel in your brand →

Make one in six steps

Start from one strong idea — a lesson, a framework, a myth to bust. One idea per carousel.

Write a cover slide that promises a payoff (“5 mistakes that killed my first launch”).

Break the idea into one point per slide. Short headline, one or two supporting lines. No walls of text.

Design each slide at 1080×1350, in consistent colours and one font, with your logo small in the corner.

End with a call-to-action slide — follow, comment, or a link.

Export all slides as a single PDF and upload it as a “document” post.