A free, growing library of the structures behind posts that perform — the hook, why it works, and a reusable fill-in template. Use the pattern, never the words.
Want one drafted for you? Remix any pattern in your own voice → (free to start)
Opens by naming the crowd's belief, then flips it. The tension ("everyone thinks X, but…") earns the next line. Works because it promises a non-obvious payoff and signals independent thinking.
Everyone tells you to [common advice]. I did the opposite. Here's what happened: [1–2 lines on the result] The truth most people miss: [your reframed insight]. If you're [audience], try [specific alternative] instead.Remix this in my voice →
Leads with a moment of real stakes, then mines it for a lesson. Vulnerability buys attention; the lesson earns the reshare. The "I've never told anyone this" beat raises perceived honesty.
We almost [near-disaster] last [time]. [One concrete, specific detail that makes it real.] I've never talked about this publicly. But here's what it taught me: [The lesson, stated as a principle — not a humblebrag.] [One line of advice for someone facing the same thing.]Remix this in my voice →
A counted promise ("5 lessons") sets a clear scope the reader can finish. Each item is a one-line claim + a sentence of proof. Scannable, saveable, and easy to skim on mobile.
[N] things [time period / experience] taught me: 1. [Claim]. [One line of proof.] 2. [Claim]. [One line of proof.] 3. [Claim]. [One line of proof.] The one I wish I'd learned first: #[x].Remix this in my voice →
Anchors two points in time to make change legible. The gap does the persuading. Strong for credibility because it shows, not tells, and invites "how did you do it?" in the comments.
[Time] ago: [honest starting point]. Today: [current state]. Here's what actually moved the needle (it wasn't [obvious guess]): [2–3 specific actions.] If you're where I was: [encouragement + one first step].Remix this in my voice →
Pairs a widely-repeated myth with a sharper reality. The format creates instant contrast and positions you as the person who knows better. Reframes a category the reader already cares about.
Myth: [the thing everyone repeats]. Reality: [what's actually true]. Most [audience] optimise for [myth] and wonder why [bad outcome]. The teams that win do [reality] instead — here's what that looks like: [1–2 lines].Remix this in my voice →
Opens with a sharp, specific number that breaks a pattern. Numbers feel objective and stop the scroll. The follow-through must explain the "so what" or the stat falls flat.
[X]% of [group] do [thing]. The other [Y]% do this instead — and it's why they [better outcome]: [The non-obvious behaviour, in 2–3 lines.] Steal it: [one concrete action the reader can take today].Remix this in my voice →
Signals risk ("unpopular opinion") which raises curiosity and invites debate — comments lift reach. Best when the take is genuinely defensible, not just edgy. Back it with one reason.
Unpopular opinion: [your take]. I know that's not what you're supposed to say. But after [experience/credibility], I'm convinced: [one-line argument]. [Optional: the nuance / who this doesn't apply to.] Agree or disagree?Remix this in my voice →
Trades polish for access. "What I don't usually share" rewards the reader with insider detail and builds parasocial trust. Strong for founders building in public.
What I don't usually share: [The unglamorous reality behind a visible win.] Everyone sees [the highlight]. Almost no one sees [the messy middle]. [The honest takeaway — what it actually took.]Remix this in my voice →
Packages experience into a named, repeatable system. Naming the framework makes it memorable and quotable. Readers save how-tos they intend to use, which boosts the algorithm's "dwell" signal.
The [name] framework I use for [outcome]: 1. [Step] — [one line on why]. 2. [Step] — [one line on why]. 3. [Step] — [one line on why]. Run it the next time you [situation]. Save this so you don't forget step 2.Remix this in my voice →
Quantifies a mistake (time, money, opportunity) so the lesson lands with weight. Confessions disarm and the specific cost makes the advice feel earned rather than theoretical.
I wasted [time / money / opportunity] doing [the wrong thing]. Here's what I'd do differently — so you don't pay the same price: [2–3 specific, actionable corrections.] The real lesson: [the principle underneath the mistake].Remix this in my voice →
PersonaLink learns your voice, then writes posts on these proven patterns that sound like you — not like AI. Free to start.
Start free →